Real World Linux Logo
Proud Members of
Canadian Association of Exposition Management

Society of Independent Show Organizers

Why Exhibit


RWL04 the Key tradeshow and conference in Canada exclusively dedicated to Linux and Open Source Applications and Solutions for management and technology professionals in all sectors.

images of show


The Open source Development Lab (OSDL) and SD Times recent study of Linux use in corporations reveals a broad use of Linux, and shows a third of those companies have adopted the open-source operating system as a corporate standard computing platform. The survey was conducted among 8,000 SD Times readers, mostly senior managers at corporations with more than 1000 employees.

Findings of those that responded show:

Results of Linux Study

59% had Linux in their IT departments.
64% cited stability as the top reason why they used Linux
63% liked the total cost of ownership
61% were influenced by deployment cost
58% said its performance
50% said security

Dan Kusnetzky, VP of system software research at IDC Corp., states the survey findings are consistent with those of its Linux studies over the past four years. “We see a trend of corporations considering Linux in more and more areas as a mainstream choice….”
(source eWeek June 23, 2003)


The Greater Toronto Area (GTA) is the 5th largest urban region in North America – 7 million Canadians work within a 100-mile radius of the GTA. Business base for 3,000+ IT & T firms employing 155,000+ people earning revenues upwards of $38-billion annually. Knowledge based companies are an integral part of the growing economy (source Statistics Canada – WPC OMEDT 2000).photo of Nathan Phillips Square, downtown Toronto

Canada’s IT sector represents $65 billion in revenue annually. Toronto companies represent nearly 40% of this total national revenue figure. Toronto is Canada’s corporate capital and the hub of the IT&T industry. A major international centre for, financial services, life sciences, manufacturing and business. Toronto is a dynamic city that demands high quality IT&T products and services.

Toronto is at the centre of one of the top five R&D Centers in North America. More than 500 companies and 15,000 IT&T employees perform R&D in the Toronto area.
(Source City of Toronto:

A World Class Facility

photo of Metro Toronto Convention CentreThe Metro Toronto Convention Centre is a world-class venue, central to Toronto’s financial and business district. The MTCC is adjacent to Toronto’s renowned theatre and restaurant quarter providing an outstanding opportunity to build on relationships with your customers and prospects.

Our Commitment to you

An Event Produced By Professionals

Real World Linux 2004 is the 2nd annual RWL event in Canada. Produced by a team of recognized professionals in the exposition industry; principles Bruce and Jai Cole are members of the Canadian Association of Exposition Management, Society of Independent Show Organizers and leading industry associations. Both are Professors of the George Brown College Exposition Management course, a unique program in Canada.

Marketing Campaign

Extensive Targeted Marketing

Our high impact marketing resources will deliver the greatest level of visibility, giving you access to the most qualified buyers.

New! Real World Linux Business Resource Portal is a unique gateway established to communicate with a growing Linux Business Community. More than 1000 confirmed opt-in individuals will receive regular information. Vendors may provide press releases with current product/service announcements. Visitors to the portal will receive news breaking information and special invitations and discounts.

New! RWL Biz Newsletter

RWL opt-in community will receive your press releases and product information via the RWL Biz Newsletter.

New! RWL Virtual Booth

Your virtual booth on our website promotes your company products/services with links to your website 24/7.

Trade Publications

Extensive advertising in targeted trade publications places Real World Linux 2004 front and centre with your buyers.

Direct Mail

Pre-qualified professionals culled from our database and professional associations and publications more than 60,000 printed visitor marketing brochures will be delivered directly into the hands of your clients and prospects.

On-Line Promotion

Our dedicated website offers the latest show information up to them minute 24/7.

Public Relations

A sweeping PR Campaign will ensure media attention. RWL will provide a pressroom for exhibitors to conduct interviews and hold their own press conferences. Our publicist will target high profile publications, on air newsmagazines, and www resources for pre show and on-site media coverage.

Virtual Press Office

The Virtual Press Office (VPO) is the official and exclusive on-line press kit and news release distribution services for REAL WORLD LINUX 2004. Show media and related audiences will have instant online access to breaking exhibitor news releases and press kits from the REAL WORLD LINUX 2004 web site. We strongly recommend that all exhibitors take advantage of these services for maximum media exposure.  The order form is available in pdf for download here.


e-mail broadcasts to opt-in only lists will promote Real World Linux 2004.

Free Trade Show Passes

An all encompassing campaign to distribute trade show passes using the latest electronic and print technology will commence a minimum of three months prior to show time.

ACT NOW! Market with Real World Linux Starting Today!